THE COMPANY
Eco fashion label So Pure was founded 2008 by Kirsten Weihe-Keidel and Arne Flick out of the need that there was nearly no 100% Sustainable, Organic & Fairtrade fashion label producing adorable & sexy fashion for women and men.

Today So Pure is a German Fashion Brand with a certified sustainable textile production in India & Bali growing at a high rate.

THE NAME
So Pure stands for the feeling of having found yourself.
Loving your body and it‘s spiritual destination.
A woman being a woman with the desire of showing her feminity.
A man being a man not hiding his masculinity.
Being so pure. Come as you are.

DESIGNERS AGAINST AIDS
Sense Organics manufactures and distributes for DAA using organic cotton and blends of environmentally friendly fibers.

Designers Against Aids is a Non-profit organization ‘Beauty Without Irony’ has launched the international project ‘Designers Against AIDS’ (DAA) in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).

Die T-Shirts und Pullover aller DAA-Kollektionen werden aus biologischer Baumwolle von einem indischen Fair-Trade-Produzenten mit Hilfe des deutschen Unternehmens Sense Organics hergestellt.